Grand Paris Sud collaborated with Go Vocal to improve citizen participation in the region on three important levels: climate, culture, and cycling. As a follow-up to that engagement project, the region opted to involve its community members again and revisit the climate challenge, this time in the context of a “Stand Up For the Climate” campaign.
The first challenge: a triple consultation
First, the region launched a survey regarding the creation of a climate plan. As an agglomeration, they wanted to bundle their forces in tackling the challenges that come with sustainability and scaling back the effects of global warming.
The Territorial Air Energy Climate Plan is a strategic and operational plan aiming to define the main lines of action on important climate, air and energy issues. For the next six years, the plan strives to achieve a reduction of greenhouse gas emissions and energy consumption, an improvement in air quality and the development of renewable energies. With the support of a community engagement platform, the agglomeration consults its community members and professionals to determine the main priorities in this regard.
Parallel to that plan, the community intended to stimulate cycling as an efficient, economical and environmentally friendly alternative to the use of cars or public transport. To do so, they evaluated the performance of the bicycle network, bike parking possibilities, services for cyclists, etcetera. The digitized cycling plan allowed residents to share their ideas on cycling and mobility via the Go Vocal platform.
Via basic geolocalization, they could ‘pin’ their ideas directly on a map of the region. That way, they could add remarks about a certain mobility issue they wanted to address. This ingenious piece of tech attracted participants like wasps to the apple pie, and got the conversation going about safety and mobility in the agglomeration. In total, over 400 people took part in the project and suggested projects like new pumping stations, safer bike parkings or new cycle routes.
Finally, they also decided to gather input on how to stimulate culture and creativity in the agglomeration. The Cultural Plan is being developed to stimulate cultural and creative activity in the agglomeration of Grand Paris Sud. Community members offered ideas ranging from book dispensers to increased cultural clubs in the region, which all fed into Grand Paris Sud’s new cultural policy.
A new challenge: Stand Up For the Climate
The “Stand Up For the Climate” campaign called upon residents, associations, and schools, and urged them to launch projects to make the world a cleaner and greener place. Every project would have a shot at winning either the Climate Prize Grand Paris Sud (good for a sum of €3,000, media coverage of the winning project and personalised support (up to a maximum value of €5,000) or the Climate Prize of the Schools of Grand Paris Sud (good for a sum of €1,000 or €500).
In a second phase, a first selection picked 16 laureate projects, which were then re-posted on the platform. The people of Grand Paris Sud were asked to vote for their favorite project. A veggie and bio food truck? A plantation of local endives? A biodiversity-based “road trip” across Grand Paris Sud? All good ideas! But after +5,700 community members registered on the platform and cast a total of 5,439 votes, the winning project turned out to be the placement of school gardens. These gardens will be maintained by the students, and the harvests will be used in the cantine directly!
Recipe for success
Several factors may explain the success of Grand Paris Sud’s consultation initiatives:
- Concrete projects: the projects on the platform were very concrete issues with a direct impact on the area. By sharing their ideas, community members have been able to participate in decisions that will directly affect their daily lives.
- The user experience: the ability to locate ideas directly on a map, the integrated questionnaires and the very clear communication around the project phases made the user experience fluid and easy to follow.
- Continuity: during the first wave of consultation, Grand Paris Sud demonstrated that participation was taken seriously. The project phases announced on the platform were followed, and community members were able to follow the evolution of each project step by step. Ideas from the first phase have started being implemented, further building confidence in the process. These foundations laid at the beginning of the year were decisive for the success of the second wave of consultation.
- Combined use of digital and face-to-face: during the second phase of consultation, Grand Paris Sud organized several events to promote the initiative and encourage voting. This combination helped increase awareness of the platform and stimulate participation.
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