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Faced with the daunting task of allocating $250 million as part of the Rams settlement fund, the City of St. Louis and the Board of Aldermen embarked on an ambitious digital community engagement strategy to involve residents in the fund allocation process from the start.
We're witnessing a fundamental shift in public participation patterns. Today, community members want to participate on their terms and on their preferred platforms. This 360° participation trend is rapidly turning blended engagement from an innovative practice to a standard expectation. In the first part of this guide, we'll be exploring what a blended engagement strategy entails theoretically, how to pick the right methods and illustrate it with examples.
Building a community where residents trust their government requires a strategic and intentional approach to engagement. To ensure your initiatives are successful, it's essential to establish a strong community engagement strategy based on the following six pillars.
